No doubt you have seen the Kia commercials featuring hamsters that are bopping to the sound of music as they drive down the road. The Irvine based automaker has won the Automotive Ad Of The Year on the back of these furry creatures at the Nielson Automotive Advertising Awards held in conjunction with the New York International Auto Show

The Soul has a wedge design and the speakers glow to the beat pushing out from the interior speaker system. The car was also nominated as a runner up in the design competition of the World Car Of The Year awards. The ad ran crazy through the internet, enjoying incredible viral success as people spread the video of the ad through the use of social media platforms. It certainly grabbed the attention of younger car buyers looking for something unique, and it became almost an overnight success due to the ad campaign.